Smash Cut

CLIENT: Smash Cut Reviews

Completed: Fall 2020

 

I created the visual identity for Smash Cut, a film review blog that makes it easy to understand what to watch and how. Smash Cut is quirky and playful; not taking itself too seriously while delivering quality recommendations.

The identity is based on geometric shapes that abstractly symbolize various genres. There are 9 main genres and 20 subgenres that are commonly used across Smash Cut's website, instagram, and newsletter.

Logo & Identity

Logo-v2
Thriller
Romance
Drama
Action
andy-holmes-734162-unsplash-crop

 

Shapes in use

AuctionBook-MockUp-v1-1
SaveTheDate-MockUp-v2-1
SaveTheDate-MockUp-v2
SaveTheDate-MockUp-v2
SaveTheDate-MockUp-v2
SaveTheDate-MockUp-v2
McAlister-Portfolio-v12

 

Brand Guidelines

AuctionBook-MockUp-v1-1
SaveTheDate-MockUp-v2-1
SaveTheDate-MockUp-v2
SaveTheDate-MockUp-v2
SaveTheDate-MockUp-v2
SaveTheDate-MockUp-v2
McAlister-Portfolio-v13

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