Smash Cut

CLIENT: Smash Cut Reviews

Completed: Fall 2020

I created the visual identity for Smash Cut, a film review blog that makes it easy to understand what to watch and how. Smash Cut is quirky and playful; not taking itself too seriously while delivering quality recommendations.

The identity is based on geometric shapes that abstractly symbolize various genres. There are 9 main genres and 20 subgenres that are commonly used across Smash Cut's website, instagram, and newsletter.

Logo & Identity

Shapes in use

Brand Guidelines