138 North 10th Street
CLIENT: EASTERN CAPITAL GROUP
Company: Halstead Development Marketing
Role: Senior Designer
Completed: Spring 2019
138 North 10 is a boutique condominium designed by renowned architect Morris Adjmi in Williamsburg, New York City. I designed logo options, brainstormed brand directions, and pitched concepts to the client, while working with my Creative Director to execute our vision. I assisted with the brochure design and layout, as well as the art direction for the finishes photoshoot.
I also played a large role on the digital side, creating the concept for a pan-able, zoom-able illustrative map. We hired illustrator Warren Holder to create the comic book style map and playful neon signs to capture the spirit of the neighborhood.
Teaser site, email newsletter, and digital ads.
Photography: Jess Nash
I assisted in the art direction of the finish photoshoot, showcasing the materials utilized in the kitchen, bathroom, and lobby.