138 North 10th Street

CLIENT: EASTERN CAPITAL GROUP

Company: Halstead Development Marketing

Role: Senior Designer

Completed: Spring 2019

138 North 10 is a boutique condominium designed by renowned architect Morris Adjmi in Williamsburg, New York City. I designed logo options, brainstormed brand directions, and pitched concepts to the client, while working with my Creative Director to execute our vision. I assisted with the brochure design and layout, as well as the art direction for the finishes photoshoot. 

I also played a large role on the digital side, creating the concept for a pan-able, zoom-able illustrative map. We hired illustrator Warren Holder to create the comic book style map and playful neon signs to capture the spirit of the neighborhood.

Brochure

digital work

Teaser site, email newsletter, and digital ads.

finish Photography

Photography: Jess Nash

I assisted in the art direction of the finish photoshoot, showcasing the materials utilized in the kitchen, bathroom, and lobby.

Neighborhood imagery

Photography: Ian Baguskas