In Bloom is an artisan tea company that specializes in blooming tea. Blooming tea is a Chinese tea made by binding together tea leaves and flowers in to a bulb. When the bulb is steeped, it expands in a manner to look like a blooming flower.
The form of the package is meant to be a flower bud, that opens and closes as if it is blooming. Inside there are five bulbs, one in the center and four in the pockets.