138 North 10th Street

CLIENT: EASTERN CAPITAL GROUP

Company: Halstead Development Marketing

Role: Senior Designer

Completed: Spring 2019

 

138 North 10 is a boutique condominium designed by renowned architect Morris Adjmi in Williamsburg, New York City. I designed logo options, brainstormed brand directions, and pitched concepts to the client, while working with my Creative Director to execute our vision. I assisted with the brochure design and layout, as well as the art direction for the finishes photoshoot. 

I also played a large role on the digital side, creating the concept for a pan-able, zoom-able illustrative map. We hired illustrator Warren Holder to create the comic book style map and playful neon signs to capture the spirit of the neighborhood.

Brochure

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Teaser Website

Video walkthrough. No longer live

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finish Photography

Photography: Jess Nash

I assisted in the art direction of the finish photoshoot, showcasing the materials utilized in the kitchen, bathroom, and lobby.

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Neighborhood imagery

Photography: Ian Baguskas

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